This research purpose  for  the development and management of reading  promotion activities of Bantabrang Schools students under Chonburi Educational Service Area II by AIC technique and cooperative learning. The sample groups were 630 students in Elementary school  Matayom 3, teachers, Basic  Educational Committee  and  parents. Data  collecting tools were students test, questionnaires, triangulation data checking. And analysis data by way of descriptive. The research outcomes found  that the result of the development of reading activities promotion used the technique of cooperative and creative AIC and cooperative learning. It had shown good operation planning, reading  promotion  projects  with  clear  objectives. There were 19  activities  such as ; 1) elder telling the stories to younger. 2) mobile basket 3) elder teaches  younger. 4) the thinking of  the puzzles. 5) the superreader. 6) karaoke  for  reading. 7) tree loves  reading. 8) the journal of reading activities. 9) leave everything and read everyone. 10) story telling  and  child development by using  medias. 11) proverbs, mottoes, idioms. 12) real  friend activities 76 provinces. 13) weekends market wisdom. 14). book worms. 15) answering questions  from Thai encyclopedia for the youth. 16) reading  for the youngers. 17) news analysis. 18) sound from wire. and 19) small graphic novel  books. These activities enhanced the students be able  to do the test better and form the reading behavior. The evaluation found that students had shown the reading behavior more frequently, that they were be able to read 2-3 times a day. Moreover, they have higher  achievement  in learning as well.