This research aimed to study the correlation between factors of kindergarten private schools standard and quality and parents decision making model about school choice for their children in Amphur Muang Chonburi Province. The samples were 327 parents choosing their children attending those private schools. The instrument was a five-rating-scale questionnaire and statistical analysis by mean, standard deviation and Pearsons Product Moment Correlation Coefficient.
 	The findings were as followed:
1.	 The factors of kindergarten private schools standard and quality in Amphur Muang: Chonburi Province were at the high level as a whole. When considered by each aspects; childrens development result, academic affair management and administrative management were at high level, except the aspect of the relationship between school and parent/ community and personnel and personnel management were at the moderate level respectively.
2.	 Parents decision making model about school choice for their children in overall were at the moderate level. When considered by individual aspects it was found that; characteristics of school choice and family and personnel influence were at the high level but the condition of school choice, the trait of school choice and the kind of school choice were at moderate level respectively.
3.	 The standards and quality of kindergarten private at moderate level respectively with a decision making model, kindergarten private.
