Research  is  focused  on  the  development  in  Huey  Rang  community  in  Thailand  for  building  a  base  for  Ecotourism, and  how  the  model  used  can  be  applied  to  other  communities  looking  to  build  an  Ecotourism  infrastructure.  The  three  research  objectives  are  as  follows  1)  survey  available  resources  to  see  if  Ecotourism  is  possible  within   community;  2)  conduct  a  feasibility  study  on  community-based  Ecotourism  development; 3)  and  to  develop  a  management  model  relevant  to  the  local  situation.
 	Participatory  Action  Research  (PAR)  was  implemented  assisted  by  the  use  of  the  Tourism  Optimization  Management  Model  (TOMM)  to  achieve  the  most  effective  outcome.  The  research  employed  four  different  groups  of  stakeholders  who  have  a  vested  interest  and  influence  in  the  development  of  the  Ecotourism  project.  These  are  government  officials,  the  private  sector, and  the  people  living  in  the  local  community, and  tourists  who  visit  Huey  Rang.
	Assorted  methods  and  techniques  were  used  to  get  stakeholders  to  participate.  Among  the  methods, the  most  important used was the Participatory; Incremental; Coordination/ Cooperation/ Collaboration  (PIC) approach, a  people  centered  community  participation  model.                   
  	The  research  allowed  the  planning  process  by  local  stakeholders  the  ability  to organize  and  develop  their  Ecotourism  management  model. The  activities  outlined  are  a seven  Kilometer  stretch  of  the  Huey  Rang  River, fruit  garden  tour,  fishing, preparation  of  rice  wrapped  in  areca  husk  and  atap  palm  leaf  dessert  and  home  stays.
                   The  project  has  the capacity  to extend  beyond just  eco-tourism  and  encompass other  sustainable  projects, such  as  processed  mangosteen, therapeutic  massage, revival  of  local  culture  and  traditions; such  as, traditional  rampa  songs,  local  drum  play,  and  rice  cultivation.  Also, eco-tourism  would  allow  regional  entrepreneurs  to  develop  a  system  to  transform  waste  products  from  locally  grown  fruit  to  cosmetics, soaps, mosquito  repellents  and  balms.
	The  goal  of  the  research  project  is  to  offer  conceptualization  and  a  framework  for  eco-tourism  planning  and  development  in  rural  communities.
