The purpose of this study was to compare opinions of Thai tourists toward Bang Nam Pheung Floating Market at Amphoe Phra Pra Daeng in Samut Prakan Province classified by personal factors. Data was collected from 400 Thai tourists questionnaires and analyzed with statistical software by using computer programs; the independent samples t - test, and ANOVA statistics.
The study found that most Thai tourist respondents were male. The overview of tourists opinions toward Bang Nam Pheung floating market at Amphoe Phra Pradaeng in Samut Prakan Province was high. Most the tourists that travelled by car, wanted the market authority to improve the signposts leading to the market, including safety measurements.
The comparison of the opinions classified by personal factors showed that the Thai tourists with different genders, ages, occupations, monthly average income, and domiciled residents were significantly different at .05 level. However, there were no differences among tourists with different status and level of education.
