The research aimed to study customers demand of black sesame bread sticks, a product of KhaKai Company Limited, in order to develop a new recipe according to customers satisfaction, and to evaluate customers satisfaction on a new recipe. The two sample groups that participated in the study; the first group was 400 customers selected by quota sampling from 1,000 customers who bought the product from the companys shop; and the second group was 9 administrators of the company. The research instrument included; customers satisfaction questionnaire and focus group guideline in the administrator group. The quantitative data of customers satisfaction on a new recipe was analyzed by using percentage, mean, and standard deviation and the quantitative data was collected by using a focus group technique and content analysis research method.
             	The results showed that of the 3 new recipes, customer had highest satisfaction on The 1st recipe which added black sesame 200 grams, 10.00 percent of the flour. The nutrient analysis of the product showed an increase substance of 95 percent in fiber.    
