This research, conducted by qualitative and quantitative means, aims to study the demand of packaging of the navy doll in order to develop package design and evaluate customers satisfaction. The two sample groups were; 1) 364 of 11,514 customers collected by quota sampling at the Royal Thai Navy shop, Bangna, Bangkok; 2) 10 naval spouses. Research methods consisted of problem study; package demand analysis; prototype package development; and evaluation of customers satisfaction. Research tools were questionnaire; group meeting; data analysis by using frequency, percentage, mean and standard deviation.  
	The research result led to a new modern package design that met customers satisfaction as souvenirs and gifts. The new package is 10x10x17.5 cm. paper-made box which helps protect product fragility. Moreover, pictures attaching product detail and a Navy piggy bank emblem have added more value to the product. The overall satisfaction level was 66.48 percent.
